Ron Campbell, MBA Is founder and principal of Campbell-Communications, Inc. a research and consulting company expert in communications to Multi-cultural population segments. Ron Campbell has provided his expert services as researcher, project manager, and consultant, for strategy and message development to private, public and not for profit organizations. For over25 years Ron has been at the forefront of planning, developing, and crafting messages that resonate with consumers and to those embracing different languages, culture and economics.

Before founding Campbell Communications Mr. Campbell held management and executive-level positions at Global advertising agencies and manufacturers such as Draft FCB and Lever Brothers Company. A key responsibility was to develop sound communications to all consumers including urban consumers.

Beginning his professional career in advertising, Mr. Campbell offers a rich background in the construction of strategic messaging. His expertise in communications research brings a wealth of understanding regarding message effectiveness.

Ron is a researcher with vast experience and is a recognized expert in communications to populations not regularly reached by mainstream communications. He also guided the development of messages designed to reach culturally and demographically diverse population segments while Director of management and Strategic Planning. As leader for the development of messages to segments identified by Census 2000 as being “hard to reach”. Ron led media and the strategic construction of messages to a wide array of black audiences: African American, African immigrants, and West Indian Immigrants.

His experience includes moderator on a qualitative exploration conducted for the US Census Bureau to Identify Barriers and Privacy Concerns About Responding to the 2010 Census Statement of Work

Along with his extensive experience in advertising communications construction he has over a decade and a half of research in communications evaluation. Mr. Campbell’s work has included quantitative and qualitative evaluation of message comprehension. This evaluation through surveys, individual interviews, focus groups, and case studies includes the analysis of attitudes, beliefs and perceptions used as the foundation for the construction of effective communications.

Landmark research include internet studies for MDavis and company to determine the comprehension of the science behind food claims, Passenger Safety focus groups exploring attitudes and perceptions for National Highway Traffic Safety Administration, and communications resonance for Census 2000.

Ron has served as the Chair of the Ethnic Marketing Leadership Committee for the N.Y, American Marketing Association, and is on the Speakers Bureau for Multicultural Marketing Resources where he has become an annual speaker at New York University on multicultural topics.