Raynal & Cie:
Creating Relevant Actionable Plans


Evaluate proposed new product and packaging for a new fusion drink.


Conduct focus groups among males and females who were highly social and frequently visit lounges and popular nightspots.


Assessed and determined potential of new product configuration. Focus groups revealed differences in gender trial behavior, leading to new strategies for future sampling techniques. Additional insights into higher potential target segments resulted in refinement of the brands target definition..