The Brand Relationship Index^SM is a proprietary tool designed to measure and evaluate the bond between the brand and consumer. The brand-consumer relationship is assessed using the BRI^SM in two phases. The first phase is an extensive audit where values are assigned to measurement criterion that is evaluated strategically. The second is an index that gives a relative evaluation of the consumer bond with your brand. With the BRI^SM report, strategy adjustments and new approaches can be implemented to strengthen the bond between the brand and the consumer.

The audit is a core task in evaluating the consumer brand relationship. Core criteria that influence the formation of the consumer’s relationship are evaluated separately. Messaging, personality profiling, brand promise, and brand essence are the key criterion used in this component of the research task.