Ethnography(In-Home/Observational/Anthropological)

Ethnographic research is offered at Campbell-Communications using your goals as the beacon that guides methodology design recommendations. We have conducted ethnography studies to delve into consumer behavior, helping validate or create profiles for segmentation studies. Studies have illuminated aspects of key cultural drivers leading to insights that provide a deeper understanding of your consumers.

We have experience conducting In-Home ethnographies, a good choice for understanding families, and segment cohorts. Observational ethnographies have been conducted as a useful tool for understanding behavior and reveal the prime foundations to decision-making and choice. Traditional Anthropological ethnographies have also been used to map behaviors based on understanding cultural drivers.